Marketing tools: Case studies
Marketing that is working for other lawyersMost lawyers only want to read about how attorneys in their specialty are bringing in new business.
That is a mistake. You should be open to trying successful techniques regardless of the specialty, since many are transferable.
Here are dozens of descriptions of marketing approaches that generate legal clients. Read and learn.
Content
- 2 Successful Bloggers. 1 IP, 1 Real Estate
- A Top Criminal Content Marketer
- Blogging from the Top Patent District
- Young Firm Blogs Its Way to 10 New Clients in 90 Days
- Generating Business Clients on Quora
- 2 Firms Using Podcasting
- A Steady Flow Of Clients Using Techniques From Other Industries
- Book-Writing As A Business-Getter
- Divorce Guide Pulls In Clients
- Interviewing Prospective Clients On Podcasts
- Great Lessons From A Referral-Based Injury Practice
- Using Workshops To Market Estate Planning And Small Business Services
- Attorneys Gain New Business by Educating Clients
- The “Velvet Hammer” Pulls in 7-Figure Cases Using 3 Techniques
- Building a Multi-Specialty Practice with Seminars
- Niche Blogging by a Contract Attorney
- Internet Pioneer Has Global Reach
- Using Op/Eds And Success Stories to Bring In New Clients
- How One Lawyer Brands Herself Through Content Marketing
- Food-Contamination Litigator Dominates His Niche with Content and Speaking
- Business Transaction Firm with Recurring Revenue
- Blogging to Lawyers and Charging for Consultations
- Publishing and Speaking Keep This Green-Buildings Practice Thriving
- Online Brand Protection Lawyer Thrives with Blogging, TV, and Referrals
- Foreclosure Solo Succeeds with Phone Videos, Ghostwriters, and Networking Group
- Blogging, Tweeting, and Podcasting Launch This Nashville Sports Law Practice
- ADA Specialist Builds National Consulting Practice with Blogging
General
- 2 Traditional Networkers. 1 Business, 1 Estates
- Disability Attorney Uses a Personal Touch
- Divorce Attorney Sharpens His Focus
- How a Virtual Legal Coach Markets Her Practice
- New Specialty, New Firm
- New Practice, New City, No Budget
- A Commercial Real Estate Lawyer’s Avvo & Pay-Per-Click Campaigns
- Leveraging Yelp For Business
- Injury Lawyer Succeeds With In-House Marketing, Landing Pages, & Rapid Response
- Computer Entrepreneur Turned Family Lawyer Uses Business Lessons Previously Learned
- LegalMatch.com Delivers a 4-to-1 Return for this Criminal and Injury Solo
- Divorce Attorney Relies On Publicity, Social Media, And Referrals
- Combining Seminars & Newsletters Built this 100% Referral Practice
- High ROI For NYC Divorce Attorney From 2 Marketing Investments
- Novel Marketing Tactics Boost a New Law Firm to Leadership
- Obtaining “Know, Like, and Trust” Without Spending Much
- Referral-Based Federal Practice
- Virtual 5-Attorney Firm Relies on New and Old Marketing Techniques
- Using Online Testimonials to Attract More Clients
- Mentoring Entrepreneurs Brings Quick Success
- Call-In Radio and Online Ads Geo-Targeted at Hospitals
- Involvement, Flexibility Deliver for this Rural Lawyer
- Revamped Website and Drip Series Boost Bankruptcy Practice
- Listserv Advice and Meetups, Avvo Tricks, and Blogging Work for this DC Criminal Lawyer
- Connecting with Business Groups Clicked for this Central Florida General Practice
- Using Public Interest Work to Promote Social Security and Veterans Disability Practice
Optimization
- Criminal Attorney Brings Online Marketing In-House
- Succeeding with Online Directories
- The Power of Niches and Targeted Marketing
- How This “Momattorney” & Virtual Lawyer Markets Her Practice
- How One Bankruptcy Lawyer Uses Long-Tail Keywords to Increase Search Engine Rank
- Four-Pronged Marketing Approach Keeps 5 Disability Attorneys Busy
- Ebook: Managing Your Most Important Legal Profiles
- SEO And A Marketing Officer Propel This Solo
Social
- 2 Expert Users of LinkedIn
- Adoption Firm’s Multi-Pronged Social Approach
- How Pinterest is Working for this Top Trial Lawyer
- Social and Helpful Immigration Lawyer
- Two Tweeting Lawyers. One Patent, One Injury.
- Family Law Firm’s Traditional And Social Marketing
- Criminal Lawyer Uses Social Connections
- Injury Niche Building
- Divorce and DUI Clients from Facebook
- Lawyers Using Google+
