Marketing tools: Tactics

The late adoption habits of lawyers mean you can select a marketing technique working well for innovative lawyers and frequently be the first to use it in your region and specialty.

We recommend the following helpful writing, which come from our favorite marketing authors … including us.

Articles

• 3 Law Firm Marketing Tips I Wish I’d Known Years Ago, Ben Glass
• 4 Ways to Increase Your Traffic, James Publishing
• 4 Ways to Supercharge Your Offline Marketing, Ben Glass
• 5 Conversion Rate Optimization Tactics That Land High-Quality Leads, James Publishing
• 6 Steps to Improve Your Lead Conversion, Stephen Fairley
• 6 Trends Affecting Your Law Firm’s Google Results, James Publishing
• 7 Keys to Building a Successful Law Practice, Ken Hardison
• 8 Signs You Need to Update Your Website, Ben Glass
• 9 Referral Marketing Strategies for Your Law Firm, Ben Glass
• 9 Ways Lawyers Can Obtain and Convert More Leads, James Publishing
• 14 Influential Legal Review Sites, James Publishing
• Converting Leads: Stop Being Afraid of the Telephone, Richard James
• Direct Mail Secrets for Small Law Firms, Ben Glass
• Easy Strategies for Getting New Clients for Your Law Firm, Ben Glass
• Get More Reviews Now or You Will Be Left Behind, Ben Glass
• Have You Done Everything on My “Top Ten” Law Firm Marketing Checklist? Ben Glass
• Having a “Mystery Shopper” Investigate Your Law Firm, Richard James
• How To Create “Super-Referrers” For Your Law Firm, Ken Hardison
• How to Improve Your Law Firm’s Intake Process for Better Lead Conversion, Stephen Fairley
• How to Lower Your Bounce Rate, Ken Hardison
• How to Obtain Higher Quality Leads, James Publishing
• How to Select the Right Marketing Strategy for Your Law Firm, Ben Glass
• Is Your Legal Marketing Bringing Your Firm New Clients? Ben Glass
• Law Firm Website Leads: How to Go from a Trickle to a Torrent, Stephen Fairley
• Law Firm Marketing Plan, Lee Rosen
• The Lawyer’s Guide to Lead-Generating Landing Pages, Stephen Fairley
• The Power of Social Proof in Legal Marketing, Ben Glass
• Proven Ways Lawyers Can Get the Most Out of LinkedIn, Stephen Fairley
• Putting Yourself Where the Clients Are Already Going, Ben Glass
• Short, Simple, Easy Law Firm Marketing Plan, Lee Rosen
• Strategies & Tactics to Generate a Flood of Referrals, Ken Hardison
• Why Most Attorney Websites Suck, Ben Glass

Booklets

• 50 Ways to Improve Your Law Firm’s Marketing Results, James Publishing
• Our Best Marketing Tips for Small Law Firms, James Publishing
• Solutions to Your Law Firm’s Marketing Problems, James Publishing

Books

• Systematic Marketing, Ken Hardison
• You Can’t Teach Hungry, John Morgan